Haibike Team We are ePerformance


discover a world full of new possibilities

Biking is all about freedom, courage, passion and the joy of discovery. We want to drive people to explore and expand their boundaries, uphill and downhill, by day and night. Regardless of your skill level or riding style, we have a bike that is perfect for you!
What drives us is the daily challenge, not only to be able to keep up, but always to innovate and be one step ahead. With this vision we have been developing bikes for different riders and different needs for almost 25 years. Behind our products is German engineering precision paired with tireless inventiveness. From our Intube Battery Concept to our first complete eBike system, Haibike stands for innovation and power: WE ARE ePERFORMANCE!

Designed & Engineered in Germany

We have been passionately developing bikes in Germany since 1995 and can draw upon almost 100 years of experience from our parent company WinoraGroup. We are incredibly lucky to be able to combine a significant enterprise with the dynamics and courage of a start-up.


With the introduction of the Haibike XDURO FS in 2010, we opened the doors to a completely new bike sport: ePerformance. This marked the beginning of the Haibike success story and started the eMTB boom. We were the first, and for a long time the only ones, to believe in the potential of sporty eBikes, and we still do today—more than ever.

Electric Performance

ePerformance combines physical performance with electric support. Ride an ePerformance bike and you will feel the power, balance, and freedom our high-end power assisted bicycles provide. Man and machine form a natural and healthy balance.

Neither Bicycle nor Motorcycle

Despite their kinship: ePerformance bikes are not bicycles with assistance nor are they motorcycles with pedals. They are a completely new class: one with its own characteristics, its own products, and its own culture.

We Love Bicycles

Haibike is passionate about bikes and a leading engineer of non-motorized sportive bikes. ePerformance is not directed against cycling and does not want to replace it (nor could it).

Visible Integration

We believe an eBike should not hide its characteristics. Characterizing features like the motor should be convincingly integrated, but never hidden. Our goal is to engineer consistent, well-proportioned eBikes that shape the entire class of ePerformance bikes.


The world needs more people on bikes. Bikes can make and keep us healthy – mentally as well as physically. eBikes provide that opportunity: by removing many of the barriers to entry associated with traditional cycling and enticing more people to get involved. It doesn’t matter how old you are, or how fit or healthy you are: eBikes are for everyone.

Stay clean!

To chip your eBike and ride it on public streets or trails is illegal and will cause any warranty to be voided. This also hurts the sport and its acceptance in society and with political and advocacy groups. A few black sheep cast a shadow on the entire sport. Stay away from tuning chips!

Stay on Trail - and Be Polite

eBikes have more power than a traditional bike and require more responsibility from riders toward nature as well as fellow human beings. Please be courteous and respectful of other trail users. Let’s respect the environment and reduce prejudice, not add to it.