Haibike UK, hereinafter also simply referred to as Haibike, processes the personal data of consumers. Haibike is committed to ensuring that your privacy is protected and considers it important to be transparent about how we process personal data. Therefore the following privacy statement provides general information about the use of consumer data, its storage, gathering, processing and security.

Where necessary, Haibike will provide more specific information of when and how consumer data is obtained. This may include when making a product purchase, booking a test ride, the use of apps and on other (brand) websites. Haibike may make changes to this policy from time to time by updating this page. We would advise that you check this page from time to time to ensure that you are happy with any changes.


Haibike is part of Accell Group N.V. this privacy statement applies only to consumer data that is processed by Haibike. This covers personal data concerning private individuals acquired by Haibike in connection with the offer and sale of the products and services of Haibike.

Within Accell Group N.V., Accell IT B.V. is charged with supporting all services in the area of IT. This means that Accell IT B.V. may be responsible for handling consumer data acquired by Haibike; this may be in addition to Haibike or sometimes instead of Haibike. Consumers may send an e-mail to privacy@accell-it.com or send a letter to Haibike at the below address if they have questions in connection with the processing of their personal data.

Postal enquiries should be sent to the bellow address marked for the attention of Stuart Atkins.

FAO – Stuart Atkins
Haibike UK
136 Church Street,
Eastwood, Nottingham,
NG16 3HT


Consumers largely purchase the products and services of Haibike via recognised dealers and other resellers. These dealers and resellers are not part of Haibike or Accell Group and neither company holds any responsibility for the handling of consumer data by recognised dealers and other resellers. Dealers and resellers may provide consumer data to Haibike in connection with the sale of Haibike products under their own responsibility for the purposes of warranty, servicing etc.


When purchasing a bicycle or another product, consumer data may be registered with Haibike by the dealer or by the consumer himself or herself for warranty purposes. Some products, such as electric bikes, and the use of certain apps, also entail the processing of personal data. Data is also recorded when visiting a (brand) website of Haibike, such as the IP address, the data of the device used, and the items viewed. Contacting Haibike directly by telephone, email or other methods will also often lead to the processing of personal data. This includes matters such as a request for sending a brochure or submitting a guarantee claim.  Additionally where personal data is submitted directly by customers to Haibike for the purpose of booking a test ride or joining a mailing list this will result in the storing and processing of personal data.


Haibike processes data about the consumer himself or herself, such as the name, address, place of residence, contact details, demographic information such as preferences and interests and details concerning the products that were purchased. Haibike does not store credit card details for our customers after purchase. Other information may also be collected relevant to customer surveys and/or offers and competitions. In these cases, this is only information expressly provided by the consumer.

Haibike may also process Information where there is an interest, such as the type of product and guarantee, the dealer where the product has been purchased from or is being maintained by and the maintenance details.

Additionally, Haibike processes further data when consumers visit our website in the form of cookies. For the more information on cookies please see our cookies section below.


A cookie is a small file which asks permission to be placed on your computer’s hard drive. By using our site you are consenting to the use of cookies and the file is added to help analyse web traffic or let us know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Haibike uses personal data for:

  • Support and service to consumers and dealers, as well as the performance of the various agreements, being both those between the consumer and the dealer and those between Haibike and the dealer and to the extent applicable to the agreement between Haibike and the consumer.
  • Direct Marketing, such as newsletters and the targeted display of advertisements and products on our own websites and on third-party websites. Haibike complies with the rules applicable to requesting consent and offering an opt-out possibility thereafter.
  • Performance analysis and general market research for the purpose of improving products and services.


Haibike processes data for as long as necessary for the purpose for which the data is used. This may depend on deregistration by the consumer, such as for an account, newsletter or app. In principle, data is retained for no longer than two years, unless longer retention is necessary to be able to assess any complaints or claims or for the purpose of compliance with statutory or administrative obligations.


Consumer data security is an important part of our business operations. Various security measures are implemented in order to guarantee this. This includes matters such as a strong password policy, screening internet data, encryption and authorisation procedures for the employees. Consumer data is stored in secure technical rooms. These are cooled computer rooms with emergency power facilities and secure locking doors. Additionally, data stored by Accell is protected by alarm systems and surveillance. The abovementioned measures are part of the many measures being implemented by Accell IT in order to protect the data of Haibike customers. If you have any questions in this regard or you suspect abuse of data, you can send an e-mail to security@accell-it-services.com.


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Haibike uses various third party analysis tools such as Google Analytics and Crazy Egg which may collect information about your computer including your IP address, operating system and browser type, for system administration and in order to create reports.

These programmes may also collect anonymous statistical data about our users’ browsing actions and patterns to report website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site.

Like many services, these tools use first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. Haibike then uses this information to compile reports and to help us improve our website, products and services.

Additionally Haibike uses certain third party tools for the purpose of marketing to our customers via email such as Mailchimp.


This website uses Clarity. The provider is Microsoft Corporation, One Microsoft Way, Redmond, WA
98052-6399 (USA), https://docs.microsoft.com/en-us/clarity/ (hereinafter referred to as “Clarity”).

Clarity is a tool to analyze user patterns on this website. Clarity records in particular cursor movements and compiles graphics that show on which parts of the website users are scrolling with great frequency (heatmaps). Clarity can also record sessions so that we can watch the use of the site in the form of videos. Moreover, we receive information on the general user conduct within our website.

Clarity uses technologies that make it possible to recognize users for the purpose of analyzing user patterns (e.g., cookies or use of device fingerprinting). Your personal data will be archived on Microsoft servers (Microsoft Azure Cloud Service) in the United States.

The use of Clarity is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in effective user analytics. If respective consent was obtained, processing occurs exclusively on the basis of Art. 6(1)(a) GDPR; this consent may be revoked at any time.

For more details on Clarity’s data privacy policy, please see https://docs.microsoft.com/en-us/clarity/faq.

Execution of a contract data processing agreement

We have executed a contract processing agreement with Clarity. This is a contract mandated by data privacy laws that guarantees that Clarity processes the personal data of our website visitors only based on our instructions and in compliance with the GDPR.


We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. Please note that by requesting a Test Ride at your local dealership we view this as you providing us with permission to pass your details onto that particular store to facilitate the completion of the purchase or booking request. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you do not want this to happen please tell us by updating your email preferences.


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.


Consumers have the right to inspect their data and the right to request correction and deletion of their data. If you would like to exercise this right or if you have another question, please contact privacy@accell-it.com.